CHALLENGE
Nowadays digital connections have replaced face to face intimacy, leading us to forget the importance of showing love and being together in real time.
INSIGHT
Physical connection has always brought people closer, and no one enjoys kissing someone with bad breath.
IDEA
Extra Gum swiped right on the mistletoe tradition, bringing people together this Christmas. We designed a limited- edition packaging and a podium to encourage reviving physical connections and cherishing small moments in life.
Target Audience: Millennials (17-26) who are familiar with the mistletoe tradition and celebrate Christmas/the holiday season.
COLLABORATED WITH: POSIE SMALL AND DYLAN CHUMLEY
