CHALLENGE
The city of Toronto suffers from graffiti defacing all the buildings. While graffiti can enhance cities, mindless tagging proves to be a nuisance to business owners.
INSIGHT
Tagging has tarnished graffitis reputation.
IDEA
Vans has always been known as an "OFF THE WALL" brand, but now we are turning that on its head by going 'ON THE WALL'. We created these walls to allow taggers a dedicated space to express themselves.
BIG EXPANSION
The cavases will be displayed at House of Vans and turned into limited edition merch, raising money for the artists. A win for the brand, a win for the city and a win for the artist.
The Merch.
COLLABORATED WITH: POSIE SMALL
