Spotify helps Afghan immigrants navigate challenges of starting a new life in Canada through the largest part of their culture which is banned- music.
PROBLEM
Immigrants are often unprepared for the dramatic changes they’ll face when starting life in a new country. The challenges of rebuilding are rarely discussed, leaving many without the resources or support they need.
SOLUTION
Music has the power to express. Spotify creates ‘Newcomer shuffle’ – a playlist that gives new immigrants an idea of what to expect.
